Skift Acquires Gadling Travel From AOL

Post author:john b
Post published:November 11, 2021
Post category:Blog
Post comments:0 Comments

The Skift team -- now the Gadling team, too -- in Iceland this May. — The Skift team — now the Gadling team, too — in Iceland this May.

It’s been quiet here for a while, but that’s about to change.

I’m happy to announce that Gadling is becoming part of the Skift family.

You may have read about us in this Gadling interview when we launched nearly two years ago. Since then, Skift has become the largest travel industry news and information site in the world. Over the short two years of our existence, our brand has become the lingo in travel.

As AOL has decided to focus on MapQuest as the center of its travel strategy, it wanted to find a good home for Gadling.

That’s us.

Additionally, we’re excited to announce a partnership with MapQuest, leveraging their global mapping platform and collaborating on relevant content. MapQuest serves 40 million multi-platform users every month, providing directions, local search and discovery, and mapping solutions for everyday needs.

“We love what Skift is doing and believe their work leads the market. We look forward to working with Skift to bring great travel content and services to consumers and the travel industry,” said Brian McMahon, general manager of MapQuest.

We will take over Gadling’s extensive online presence, from the website to its popular social media feeds, and continue to build it as an inspiration and news-you-can-use companion to the business-focused Skift site. We’ve long been fans of Gadling’s style of travel and writing and we’re happy to be stepping in now. Gadling will stay as is for a short bit while we tinker behind the scenes.

Stay tuned, we’re just getting started.

Share your email, and we’ll let you know when Gadling relaunches.