Vineyard and Zipline Trends Collide at the Pinot Express

Vineyards and ziplines have long been used to attract tourist dollars for destinations that, well, could use a little help:

Regardless of the area’s suitability for growing grapes, plop down a vineyard or winery and travelers will come for a taste and buy a sympathy bottle (pro tip: go for the ice wine as it’s harder to mess up)
Ski resorts looking to attract off-season dollars or stale attractions looking to draw media coverage and visitors hook up a zipline

So really, the 1,800-foot Pinot Express zipline at Margarita Adventures, which debuted recently at the Santa Margarita Ranch in the Paso Robles wine country on California’s Central Coast, is the travel industry’s destiny. Continue reading Vineyard and Zipline Trends Collide at the Pinot Express